Game Industry Veterans Join KingsIsle; Dave Rosen Assumes the Role of Vice President of Marketing and Craig Beers as Vice President of Product Management
AUSTIN, Texas, August 28, 2018 – KingsIsle Entertainment, a proven MMO hitmaker that is bringing its unique vision to mobile games, announced today that its executive team is growing with the recent appointments of Dave Rosen, VP of Marketing and Craig Beers, VP of Product Management.
“Both Dave and Craig bring deep expertise that will be invaluable as we build our game portfolio and trusted games brand,” said Elie Akilian, CEO of KingsIsle Entertainment. “They are a perfect fit for our company culture, which encourages creative innovation and mentorship. As we enter a period of strategic mobile growth, I’m confident they will bring us to a new level of success.”
To propel the KingsIsle brand forward and introduce a new mobile-focused chapter, Rosen will draw upon more than 15 years of experience developing innovative marketing strategies for GREE International Entertainment, Electronic Arts, and Bleacher Report. His key initiatives include expanding brand and performance based media campaigns for KingsIsle’s growing game portfolio, fostering growth of the company’s loyal mobile and MMO communities.
“It is an incredible time to join KingsIsle,” said Rosen. “We have a successful track record and the vision that will support an innovate library of mobile and PC games. I’m excited to lead a marketing team that is dedicated to executing mobile game launches on a global scale while still supporting two fantastic MMOs. ”
As the company celebrates the 10th anniversary of Wizard101®, Beers is charged with leading the development of future KingsIsle content generation including the renewed focus on mobile games, including the recently launched iOS/Android game, Animal Cove™. Having successfully launched more than 20 web and mobile titles, Beers will leverage his experience gained in designing user engagement and economic systems while at Glu Mobile, GREE International Entertainment and Perfect World Entertainment to enhance and grow KingsIsle’s game lineup.
“I’m excited to join Kingsisle, a studio with fantastic culture that has a proven history of developing the highest quality games,” said Beers. “I look forward to accelerating the speed at which we bring those games to market and extending our capabilities to support world-class live operations.”