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August 19th, 2011

Popular Online Game Wizard101 to Launch in Taiwan, Hong Kong, and Macau in 2012

PLANO, TEXAS (August 19, 2011) –KingsIsle Entertainment, creators of the award-winning online game Wizard101, today announced an agreement with Taiwan Taomee Technology Co., Ltd. to launch Wizard101 in Taiwan, Hong Kong, and Macau in 2012. The announcement comes on the heels of a similar agreement earlier this summer with Taomee Holdings Limited (NYSE: TAOM) to launch Wizard101 in China next year.

“Wizard101 is steadily transitioning from a critically-acclaimed online game in the United States into a global entertainment property,” said Elie Akilian, chairman and CEO of KingsIsle Entertainment. “2012 will be an exciting time as we formally introduce the magical world of Wizard101 to the Asian market.”

Across the continent, in Europe, Wizard101’s expansion continues at a rapid pace. Through close collaboration with Gameforge, KingsIsle’s European partner, over the last 12 months localized versions of Wizard101 have launched in the UK, Germany, Italy, France, and Spain. Additional European launches are planned in the coming months.

KingsIsle Entertainment specializes in creating online games that families can play and enjoy together. Wizard101.com has become one of the leading online destinations for tweens, teens and families, attracting approximately 13 million unique visitors per month. Over the last three years, more than 20 million players have registered for Wizard101 accounts on KingsIsle’s U.S. servers.

About KingsIsle Entertainment, Inc.

KingsIsle Entertainment is a developer and publisher that specializes in creating high-quality online and mobile games. KingsIsle is headquartered in Plano, Texas, and has a development studio in Austin, Texas. Information about the company's games can be found at http://www.kingsisle.com/corporate/products.

KingsIsle, Wizard101 and Pirate101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.

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