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Players Choose Their Payment With Pay-By-Zone

Pay as you Play

PLANO, TEXAS—October 31, 2008 — Online entertainment company KingsIsle Entertainment today launched a new payment option that essentially lets players of the company’s new virtual world, Wizard101 ( decide for themselves which game payment plan suits them best, whether it’s via monthly subscription or micropayment. Each of the four imaginative 3D worlds currently in Wizard101 contains zones that are now individually unlockable through micropayment. A considerable amount of game content remains free to play.

“A parent can reward a child with days of entertainment content for the price of a pack of gum…and at the same time someone who regularly meets up with their friends in Wizard101 may elect to get full access up front, and save by subscribing,” said KingsIsle Entertainment CEO Elie Akilian.

Designed to fill the void between online play sites for the very young and MMO (Massively Multiplayer Online) games with mature adult interaction, Wizard101 puts players in the fantasy role of a wizard apprentice at the Ravenwood School of Magical Arts. The game’s colorful creative look, family-friendly features and immersive game play have made the site a popular online destination since launch last month. Players can choose to play in three economic formats:
  1. At the basic level, Wizard101 is free-to-play for as long as players choose.

  2. Subscriptions provide advanced gameplay access for a monthly fee. Prices start at $6.95 per account per month for multiple accounts on the family plan, or $9.95 per month for the regular subscription. All items will be available to subscribers via in-game gold or item drops.

  3. The micropayment system now allows individual streets or “zones” to be unlocked for as little as $1.00. Players purchase packages of in-game currency called Crowns to buy zones or items in the game. The more you spend, the more you get; packages bought at higher levels yield more Crowns, lowering the overall price.

Wizard101 features spell-casting adventure and card style game play. The game’s family-friendly safety features include a collaborative play style, a chat system with many options and a character name selector. The game contains no blood, and characters don’t die if they are defeated in a duel of spells—they simply go to a safe area in the game to regain health. The Entertainment Software Ratings Board gave Wizard101 a rating of E10+.

About KingsIsle Entertainment, Inc.

KingsIsle Entertainment is a developer and publisher that specializes in creating high-quality online and mobile games. KingsIsle is headquartered in Plano, Texas, and has a development studio in Austin, Texas. Information about the company's games can be found at

KingsIsle, Wizard101 and Pirate101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.

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