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July 6th, 2011


Unique Visitors to Grow 196% Year-Over-Year

PLANO, TEXAS (JULY 06, 2011) —KingsIsle Entertainment’s popular online game Wizard101 will reach 20 million registered users this week. The total does not include registrations for the game’s localized European editions, which are now available in the UK and Germany.

“More than two years after launch Wizard101 continues to grow at a rapid rate,” said Elie Akilian, chairman and CEO of KingsIsle Entertainment. “Millions of Wizards have explored the secrets of the Spiral and thousands of families have been brought closer together by playing Wizard101.”

As evidence of the game’s growing popularity, the number of unique visitors to continues to increase every month. Third-party reporting services such as and comScore highlight the site’s continued growth, specifically:

  • According to internal reporting tools, the number of unique visitors to increased approximately 196% from June of 2010 to June of 2011.
  • As of June 2011, Web analytics firm ranked among the top 180 Websites in the United States (as measured by unique visitors).
  • In June 2011, approximately 12 million unique visitors viewed the site over a 30-day period.
“While it’s exciting to reach 20 million registrations, we consider the growth of monthly unique visitors to, now at nearly 12 million, to be the more meaningful measure of success,” said Fred Howard, vice president of Marketing at KingsIsle Entertainment. “Our current level of traffic suggests that Wizard101 has become one of the world’s most popular online destinations for kids and families.”

About KingsIsle Entertainment, Inc.

KingsIsle Entertainment is a developer and publisher that specializes in creating high-quality online and mobile games. KingsIsle is headquartered in Plano, Texas, and has a development studio in Austin, Texas. Information about the company's games can be found at

KingsIsle, Wizard101 and Pirate101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.

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