Superstar Singer/Producer Nick Jonas Revealed as Wizard101 Mystery Composer

PLANO, TEXAS (MAY 11, 2011) – KingsIsle Entertainment, creators of the award-winning online game Wizard101, announced today that the soundtrack for its new expansion world, Wintertusk, was wholly written and produced by superstar singer/producer Nick Jonas of the Jonas Brothers.

“This was a first for me. I never produced or wrote music for a game or in this case, a whole world before. So I jumped at the chance to work with KingsIsle,” said Nick Jonas. “It was very cool to be part of a project that allowed me to help create the mood for Wintertusk and interact with an audience in an entirely new way.”

Over the last two months, Jonas composed seven pieces of environmental music that serve to define the personality of the icy world of Wintertusk. The project required Jonas to create compelling original work fit for a frozen virtual world, while remaining faithful to the game’s exacting musical standards.

“Nick Jonas is an extraordinary talent and it’s been an incredible experience to work with him over the last few months,” said Todd Coleman, vice president and creative director for Wizard101. “When you listen to the music for the new world of Wintertusk, it’s clear that Nick is an endlessly creative composer and producer with an amazing degree of versatility.”

Wizard101 is one of the most popular online games in the United States, attracting more than 15 million registered users in the US alone since its launch in 2008. Designed to provide safe and fun online entertainment for the entire family, Wizard101 continues to experience extraordinary growth and receive industry acclaim.

Trinity University Researchers Reveal Initial Findings of Wizard101 Research Study

PLANO, Texas (May 9, 2011) -- Communication researchers from Trinity University, in conjunction with online game developer and publisher KingsIsle Entertainment, today revealed initial high-level findings from an extensive anonymous survey of more than 30,000 Wizard101 player volunteers. Conducted in March 2011, the survey focused on intergenerational play within the online game Wizard101 and asked questions regarding online play habits and opinions related to families playing the game together. Key findings:

1. Intergenerational play is an important and emerging dimension within online games.
1. Many families (children, parents and grandparents) are not only playing games together online, but they report being brought closer together by playing them.
2. Many creative communities have emerged from online games; this is particularly evident in Wizard101.
1. Players report building on the foundational narrative of Wizard101 to imagine their own stories and create works of art.
3. Many parents report their children learn valuable academic and social skills from playing.
1. Survey respondents indicate that playing Wizard101 teaches skills such as reading, math, goal-setting, and time and financial management.
2. Survey responses indicate players are learning to value teamwork, cooperation, and interactions with other cultures.
4. Players of all ages report learning more about family members when playing together.

QUOTES
"This is one of the largest studies of online game players conducted to date," said Dr. Aaron Delwiche, Associate Professor of Communication at Trinity University. "We were particularly impressed by the willingness of players to elaborate their opinions in answers to open-ended questions."

"Wizard101 players of all ages enjoy the game, and for many different reasons: from meeting friends to learning math to talking to grandma in the next state," said Dr. Jennifer Henderson, Associate Professor of Communication at Trinity University.

"This study demonstrates clearly that the stereotype of the dysfunctional, male teen gamer no longer holds," said the researchers. "At any time during the game, your teammate could be a kid, a neighbor, or a grandparent."

"I'm particularly amazed by the amount of creativity that the survey suggests is inspired by games like Wizard101," said Fred Howard, vice president of marketing at KingsIsle Entertainment. "At a time when school budgets across the country are being cut, I think it's more important than ever to be aware that certain online games have the potential to sharpen critical thinking, bring families together and inspire creative expression."



OVERVIEW OF SELECT FINDINGS

1. Researchers surveyed over 30,000 Wizard101 players between the ages of 5 and 95. This is one of the largest studies of online gamers conducted to date.
2. The study spanned five generations: post-Millennials (age 10 and younger), Millennials, Generation X, Baby Boomers, and the Silent Generation.

FAMILY PLAY

1. 60% of responding children play Wizard101 with other family members; one-third of those children play with their parents or grandparents.
2. 68% of responding adults play Wizard101 with other family members; approximately two-thirds of those adults play with their children or grandchildren.
3. When asked what games they play with other family members, participants reported, in descending order, Wizard101, console games, board games, and card games.

IMAGINATION BEYOND THE GAME

1. 20% of adult respondents engaged in some sort of additional creative activity related to the game. Blogging about the game was the most frequently mentioned activity, but many respondents also said that they created Wizard101 themed artwork and Wizard101 themed videos.
2. 54% of child respondents engaged in some sort of additional creative activity related to the game. Within this group, 56% of children have created original Wizard101 themed artwork, 43% have created stories about the game and its characters, 25% have blogged about the game, 21% have created their own videos related to the game, and 19% have created original comics about the game.

OTHER

1. 45% of respondents to whom the question was posed felt that they had learned something about their family members by playing the game with them. For example, in open-ended responses, many participants were impressed by the way their family members demonstrated teamwork and cooperation in the game. "This really tells me how they go at the everyday problems in their lives," said one player.
2. 55% of respondents to whom the question was posed felt that they had learned things from Wizard101. In open-ended responses, participants suggested that Wizard101 taught skills such as reading, math, goal-setting, and time and financial management. Others mentioned that they thought players were learning to value teamwork, cooperation, and interactions with other cultures.

Wizard101 players were eligible to participate in the survey if they either maintained an active paid membership to the game, or purchased Crowns (Wizard101's in-game currency) in the last 30 days.

Mysterious Musical Artist Composes Soundtrack for New Wizard101 World

PLANO, TEXAS (April 28, 2011) – KingsIsle Entertainment, creators of the award-winning online game Wizard101, announced today that the soundtrack for its upcoming expansion world, Wintertusk, was composed by one of the hottest young musical talents in the entertainment industry. Over the course of several weeks the company plans to provide hints about the composer’s identity, culminating in a final reveal timed to Wintertusk’s launch later this spring.

"This is a cool idea, because our mystery composer has a huge name in the music business but has never created music for a video game,” said J. Todd Coleman, vice president and creative director of Wizard101. “I’m really impressed by this artist's adaptability and talent. I think our players are going to be very surprised and totally blown-away."

To create the soundtrack for Wintertusk, the mystery artist composed seven original pieces of music, each representing a different facet of the upcoming epic storyline. Additional information about the world of Wintertusk can be found at https://www.wizard101.com/game/april2011.

Wintertusk continues the storyline that began in the icy world of Grizzlehiem, offering a variety of challenges for accomplished Wizards and fantastic rewards such as new spells, high-level pets and exclusive loot. For lower-level players the expansion brings back the underwater realm of Crab Alley, continuing the story of the Crab King, newly returned from his musical world tour.

Wizard101 is one of the most popular online games in the United States, attracting more than 15 million registered users since its launch in 2009. Designed to provide safe and fun online entertainment for the entire family, Wizard101 continues to experience extraordinary growth and receive industry acclaim.

Company Ramps up Hiring Initiatives and Sets Sights on Ambitious Goals for 2011

PLANO, TEXAS (January 24, 2011) – KingsIsle Entertainment’s online game Wizard101 achieved record performance in 2010 across multiple key indicators, including:

1. Unique visitors to Wizard101.com (a key indicator of an online game’s operational health) increased steadily throughout 2010. Of particular note, in December unique visitors to the site increased more than 300% year-over-year. This increase is verified by external monitoring sites such as compete.com http://siteanalytics.compete.com/wizard101.com/
2. Online analytics firm comScore ranked Wizard101.com #5 on the list of top gaining large websites (by unique visitors) for the month of August: http://www.prnewswire.com/news-releases/comscore-media-metrix-ranks-top-50-us-web-properties-for-august-2010-103652054.html
3. Wizard101’s total number of registered players increased to over 15 million from U.S. operations alone. This total does not include European edition registrations
4. Wizard101 experienced unprecedented recognition by the Industry in 2010, receiving multiple awards including Best MMO of 2010 from Beckett Media’s Massive Online Gamer Magazine and Best Family MMO of the Decade from Massively.com. The comprehensive list of all awards received in 2010 can be found at www.wizard101.com/game/accolades

“2010 was a great year for KingsIsle and December was our best operational month ever,” said Elie Akilian, Chairman and CEO of KingsIsle Entertainment. “We’ve set ambitious goals for 2011. It should be a very exciting time for us at KingsIsle and for those who play our games.”

1. In the first months of 2011, KingsIsle Entertainment plans to ramp up hiring across the company, eventually increasing staffing levels by approximately 25 percent. Information about KingsIsle careers can be found at www.kingsisle.com/jobs
2. KingsIsle will continue to add new content and systems to Wizard101 with multiple enhancements anticipated throughout the year.

KingsIsle Unveils Holiday “Giving Tree” Item in Crown Shop; Proceeds to Benefit Charitable Organizations in Texas

PLANO, TEXAS (December 09, 2010) – Reports are coming in from across the Spiral that a new race of mysterious Garden Moles has begun to teach Wizards the secrets of growing exotic magical plants, the likes of which have never been seen before. KingsIsle Entertainment is delighted to confirm that the reports are true and Gardening has officially come to Wizard101.

The new Gardening system enables students at the Ravenwood School of Magical Arts to grow amazing plants in their Dorms and Castles. As Wizards progress through the ranks of gardening mastery they will earn unique rewards including gold and powerful magical treasures. As plants grow from seedlings to elders, they will come alive with distinct personalities, sounds and animations.

Highlights of Gardening in Wizard101 include:

1. Eighteen species of loot-producing plants packing plenty of personality, from King Parsley to Baby Carrots
2. A new system for casting spells outside of duels, enabling players to grow extraordinary plants and fulfill their needs with magic
3. Powerful new spells to battle and vanquish challenging pests
4. The new “Garden Mole” race of expert gardeners
5. Plants that can grow virtually anywhere, from inside the smallest dorm-room, to outside the most extravagant Castle.

The Gardening system is open to all Wizards level 12 and greater. Wizards progress through 10 ranks of expertise, earning experience and loot as they tend their gardens. Gardening brings a new dimension to the game, offering players a whole new way to play and progress in Wizard101.

“It’s exciting to bring a new system of this size and scope to the Spiral so soon after the launch of Celestia, our largest expansion ever,” said Josef Hall, vice president of Development for KingsIsle Entertainment. “I think we’ve created a system that fits perfectly into the Wizard101 universe. I can’t wait for our players to show off their green thumbs!”

To celebrate the introduction of Gardening in Wizard101, and in the spirit of the holiday season, KingsIsle has added a special item to its in-game Crown Shop, a Giving Tree. The Giving Tree starts as a seedling, flourishes into a gift-bearing tree and eventually grants Wizards a wondrous harvest of magical treasures. The Giving Tree is available for a limited time and provides Wizard101 players the opportunity to purchase a great Crowns item while simultaneously helping others.

Giving Tree seeds sell for 2,500 Crowns apiece (approximately $5). For each sale, KingsIsle will donate the net proceeds, evenly divided, to two Texas organizations devoted to helping children: the Austin Children’s Shelter located in Austin, Texas, and Children’s Medical Center at Legacy, a pediatric hospital located in Plano, Texas.

In Wizard101, kids and families enter the magical world of Wizard City as student Wizards setting out to hone their skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

Wizard101 can be downloaded at www.Wizard101.com. Players seeking access to premium areas and items may purchase pre-paid cards in participating stores or purchase a subscription or Crowns online. New worlds, activities, pets and Wizard clothing are periodically added to the game, creating an ever-changing world with new things to see and do.

KingsIsle Entertainment Partners with GameStop to Offer Exclusive "Epic Bundle" Game Card

PLANO, TEXAS (November 04, 2010) – Over the last year the Wizard101 game card program has grown to become one of the most popular game card offerings on the market. The cards, now available in over 40,000 retail outlets across the country, provide players with a convenient way to gain access to premium content within Wizard101.

This holiday season, KingsIsle Entertainment has partnered with leading games retailer GameStop to offer an exclusive “Epic Bundle” game card that includes an extraordinary assortment of in-game items, including:

1. A massive fantasy palace – including personal dueling arena and minigame kiosk – which players can explore, decorate and show-off to friends
2. A flying gryphon mount that increases player travel speed by 40%
3. An ancient spear of great power suitable for players of all levels
4. Decorative clothing and armor suitable for both boy and girl characters
5. A powerful and mysterious dueling pet with new powers and talents expressly designed to help players in the game. The pet comes as an egg that players can hatch, feed and train to Epic level
6. One month premium content access or 5,000 Crowns
7. An additional housing slot (above the normal limit of 3)

The “Epic Bundle” game card is priced at $39 and includes over $100 worth of in-game items and currency. The bundle is available immediately at GameStop stores across the country.

“We are thrilled to partner with GameStop to launch this new offering for our community” said Fred Howard, vice president of Marketing. “We’ve added some fun twists and cool features to this bundle and I’m excited for our players to discover all of the hidden surprises.”

In Wizard101, kids and families enter the magical world of Wizard City as student Wizards setting out to hone their skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

Wizard101 can be downloaded at www.Wizard101.com. Players seeking access to premium areas and items may purchase pre-paid cards in participating stores or purchase a subscription or Crowns online. New worlds, activities, pets and Wizard clothing are periodically added to the game, creating an ever-changing world with new things to see and do.

KingsIsle Entertainment Launches New MiniGame Website KIFreeGames.com

PLANO, TEXAS (October 29, 2010) – KingsIsle Entertainment has launched a new website which enables visitors to play some of the most popular minigames found in Wizard101. KIFreeGames.com will feature an assortment of free online games, providing Wizard101 fans the opportunity to play their favorite minigames using almost any modern Web browser connected to the Internet. Additionally, KIFreeGames.com will reward players with free game codes that they can redeem for items and gold in the Wizard101 universe.

“We’re always looking to bring fun new offerings to our community,” said Fred Howard, vice president of Marketing at KingsIsle Entertainment. “KIFreeGames.com is another great way for players to stay connected to the worlds of the Spiral.”

At launch, KIFreeGames.com features three of the most popular minigames from Wizard101 and more minigames are on the way. Games currently featured on KIFreeGames.com include the following favorites:

1. Dueling Diego – Put your dueling skills to the test against the evil gobbler pirates and other tough enemies in Dueling Diego!
2. Doodle Dug – Tunnel your way through the dirt and avoid trouble to collect gemstones in Doodle Dug!
3. Sorcery Stones – Exercise your brain and perfect your reaction times to complete the crazy puzzles in Sorcery Stones!

In Wizard101, kids and families enter the magical world of Wizard City as student Wizards setting out to hone their skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

Wizard101 can be downloaded at www.Wizard101.com. Players seeking access to premium areas and items may purchase pre-paid cards in participating stores or purchase a subscription or Crowns online. New worlds, activities, pets and Wizard clothing are periodically added to the game, creating an ever-changing world with new things to see and do.

KingsIsle Entertainment Unveils the New World of Celestia

PLANO, TEXAS (October 11, 2010) – KingsIsle Entertainment announces the release of its highly-anticipated expansion world, Celestia, to the Wizard101 Test Realm. The Test Realm, which provides players the opportunity to preview new game content, is open to current Wizard101 Subscribers and to all Wizards who have purchased Crowns within the last 30 days.

"We've spent the better part of a year designing, programming, building and testing this extraordinary new adventure," said J. Todd Coleman, Vice President and Creative Director of Wizard101. "Celestia is a kingdom of underwater cities, lost artifacts and ancient riddles. It also holds the secret of Astral magic, a library of spells based on the Sun, the Moon and the Stars."

Upon attaining level 48 and defeating Malistiare, Wizards will automatically gain access to the Celestian depths. Celestia represents the first chapter in a new epic storyline that will encompass many new worlds and reveal the deepest secrets of the Spiral. The new underwater world is the most ambitious content expansion to Wizard101 since the game launched in September, 2008.

With the introduction of Celestia, Wizards will:

1. Progress to level 60 and face new foes of immense strength and cunning
2. Discover long forgotten treasures and explore the farthest corners of the Wizard101 universe
3. Encounter ancient schools of Astral magic and master new spells of awesome power
4. Journey under the sea and unravel the triumphs and tragedies of a lost civilization

In Wizard101, kids and families enter the magical world of Wizard City as student Wizards setting out to hone their skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

Wizard101 can be downloaded at www.Wizard101.com. Players seeking access to premium areas and items may purchase pre-paid cards in participating stores or purchase a subscription or Crowns online. New worlds, activities, pets and Wizard clothing are periodically added to the game, creating an ever-changing world with new things to see and do.

KingsIsle Entertainment Celebrates Two Incredible Years of Wizard101

Plano, Texas--September 02, 2010 - Since its launch in September 2008, KingsIsle Entertainment’s flagship game Wizard101 has become one of the most popular online destinations for family entertainment. Over the last two years Wizard101 has received critical acclaim as one of the best massively-multiplayer games on the market. Millions of players have discovered the mysteries of the Spiral, explored hundreds of hours of epic storyline, and joined to create a vibrant player community.

“When we launched Wizard101 two years ago, the team knew we had something very special on our hands,” said Elie Akilian, chairman and CEO of KingsIsle Entertainment. “However, we believe that the success we’ve seen, while extraordinary, is just the beginning. The number of talented professionals working to bring great new content and capabilities to Wizard101 continues to grow. For everyone who loves and plays this game, it will just keep getting better.”

In early Fall, the next chapter in the Wizard101 story will begin with the introduction of the world of Celestia, the game’s largest and most ambitious expansion to date. In Celestia, Wizards will achieve new heights of power as they progress to level 60, discover extraordinary new spells, venture beneath the ocean and learn the deepest secrets of long-forgotten magic.

To promote the launch of the new world, later this month KingsIsle will launch a quest featuring one of the hottest teen icons on the planet. The quest, which will introduce players to new underwater environments and preview features of the upcoming Celestia expansion, will be available to all players in the game.

“Wizard101 raced past the 10-million player mark in June and continues to grow every day,” said J. Todd Coleman, vice president and creative director of Wizard101. “This is an amazing time for KingsIsle, as Wizard101 seems to have hit a tipping point. With the upcoming launch of Celestia, the future looks incredibly exciting.”

In Wizard101, kids and families enter the magical world of Wizard City as student Wizards setting out to hone their skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

Wizard101 can be downloaded at www.Wizard101.com. Players seeking access to premium areas and items may purchase pre-paid cards in participating stores or purchase a subscription or Crowns online. New worlds, activities, pets and Wizard clothing are periodically added to the game, creating an ever-changing world with new things to see and do.

KingsIsle Entertainment and Gameforge Partner to Bring Wizard101 to Europe

Plano, Texas--August 25, 2010 - KingsIsle Entertainment, Inc. today announced a licensing agreement with German online games publisher Gameforge to bring its award-winning massively multiplayer game Wizard101 to Europe.

“This partnership is an important first step in our strategy to expand beyond the domestic US market and bring Wizard101 to an international audience,” said Elie Akilian, chairman and CEO of KingsIsle Entertainment. “It’s a very exciting time at KingsIsle and we are eager to share the magical world of Wizard101 with an entirely new community of players.”

“Wizard101 has proven to be a high-quality MMO that appeals to a large audience of all ages. We are very excited to partner with KingsIsle in bringing this great game to the European market and expand its audience globally,“ said Carsten van Husen, CEO of Gameforge 4D.

Earlier this summer, KingsIsle announced that more than 10-million Wizards have registered to play Wizard101 since the game launched in September 2008. KingsIsle is currently working closely with Gameforge to localize Wizard101 for the European market. The first European launch is planned for late 2010.

In Wizard101, kids and families enter the magical world of Wizard City as student Wizards setting out to hone their Wizard skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

Wizard101 can be downloaded at www.Wizard101.com. Players seeking access to premium areas and items may purchase pre-paid cards in participating stores or purchase a subscription or Crowns online. New worlds, activities, pets and Wizard clothing are periodically added to the game, creating an ever-changing world with new things to see and do. About Gameforge

Gameforge is the largest independent global provider of online games. Located in Karlsruhe, Germany, the company specializes in developing and publishing client- and browser-based online games and boasts more than 200 million registered users worldwide. Gameforge currently offers 21 games localized into more than 50 languages. These games can be found at MMOGAME.com, the company’s comprehensive community network. Gameforge and its products have won numerous awards including the “German Developer Award” and the “Deloitte Technology Fast Forward 50 Award” for fast-growing technology companies. Gameforge was titled one of Germany’s 100 best employers by the Great Place to Work® Institute Germany. For more information on Gameforge visit www.gameforge.com For more information on the games visit www.mmogame.com

Ten Million Wizards Join Forces to Save the Spiral in Wizard101

Plano, Texas--June 22, 2010 -KingsIsle Entertainment, Inc. today announced that since its launch in September 2008, more than 10 million Wizards have registered to play Wizard101. Today, the Wizard101 player base continues to grow at an accelerating rate and KingsIsle expects rapid growth to continue for the foreseeable future.

“Over the last twenty months our domestic launch has taken us from an unheard of company with an unknown product to running one of the most successful properties in the family entertainment space,” said Elie Akilian, chairman and CEO of KingsIsle Entertainment. “I am profoundly grateful to the millions of extraordinary people who call Wizard City home and the talented writers, artists, designers, producers and engineers who have come together to create this magical world.”

While the technical and creative design requirements to create a virtual, safe and compelling online universe such as Wizard101 are enormous, it is the active and enthusiastic community of players that truly makes Wizard101 come alive.

“We are overwhelmed and honored by this huge achievement,” said J. Todd Coleman, VP and Creative Director of KingsIsle Entertainment. “We will continue our work to add exciting new content and features to Wizard101 through the launch of our next world, Celestia, and well beyond.”

As a small gesture of thanks to the wonderful denizens of Wizard City, KingsIsle Entertainment is offering every Wizard a complementary “Party Pack” and encouraging them to throw a grand celebration welcoming Wizard #10,000,001 to the Ravenwood School of Magical Arts. Each Party Pack will contain a decorative banner, balloons, a festive party hat and a celebratory cake.

To receive this FREE item set, simply go to www.wizard101.com/promo and enter the word PARTYPACK.

In Wizard101, kids and families enter the magical world of Wizard City as student Wizards setting out to hone their Wizard skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

Wizard101 can be downloaded at www.Wizard101.com. Players seeking access to premium areas and items may purchase pre-paid cards in participating stores or purchase a subscription or Crowns online. New worlds, activities, pets and Wizard clothing are periodically added to the game, creating an ever-changing world with new things to see and do.

KingsIsle Entertainment Launches Advanced Pets System for Wizard101

Plano, Texas--May 26, 2010 - KingsIsle Entertainment, Inc. today launched the highly anticipated Advanced Pets system for its flagship game, Wizard101. With this announcement, Wizards across the Spiral gain immediate access to a magical pet Hatching system, a variety of new pet training games and an exhilarating multiplayer Pet Derby in which pets race head-to-head against fierce competitors. Highlights include:
● The ability to set pets free to roam Castles & Lands.
● A huge variety of scrumptious pet snacks to buy or craft.
● Strategic multiplayer racing across dozens of world-themed tracks.
● New pet training games including the Dance Game, Gobbler Drop, Cannon Game and Maze Game.
● Creating new pets via the magic of Hatching and using pet Pedigrees to create companions with custom Talents, Powers and Spells.
● Discovering unexpected results when combining powerful pets. For example, mixing a Fire Elf with an Evil Snowman to create a Frost Elf.
● Amazing new pet abilities, including the potential to cast shield, blade and trap cards during Wizard duels.

While today marks the official launch of the Advanced Pets system, some subscribers have been exploring the new expansion within the Wizard101 test realm for several weeks. In fact, KingsIsle designers have already incorporated dozens of great suggestions from these dedicated test realm Wizards, addressing everything from pet training games to the Hatching process.

“With Advanced Pets we add a new player experience that enhances and significantly extends the existing Wizard101 game. Now, in addition to mastering the magical arts, players can mix and match pets to create unique and compelling new creatures,” said J. Todd Coleman, creative director and vice president of KingsIsle Entertainment, Inc. “It’s effectively a new way to play Wizard101. Wizards can challenge each other to see who can hatch, raise and train the most powerful pet companions.”

In Wizard101, kids and families enter the magical world of Wizard City as student Wizards setting out to hone their Wizard skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

Wizard101 can be downloaded at www.Wizard101.com. Players seeking access to premium areas and items may purchase pre-paid cards in participating stores or purchase a subscription or Crowns online. New worlds, activities, pets and Wizard clothing are periodically added to the game, creating an ever-changing world with new things to see and do.

KingsIsle Unveils Details about Advanced Pets System for Wizard101
New pets, unique pet creation system, pet minigames, Pet Derby, and all-new pet-centered gameplay!

Plano, Texas--April 29, 2010 - KingsIsle Entertainment, creators of the award-winning massively multiplayer online game (MMO) Wizard101, is proud to announce details about the Advanced Pets system set to launch this Spring. Players have long enjoyed pets as companions within Wizard101 and the Advanced Pets system offers a variety of new ways to enjoy the game. Pets have now come into their own with an amazing range of powers, providing players access to unique and exciting content.

Under the Advanced Pets system, players have a dramatically increased range of magical familiars to choose from and pets have more abilities to help Wizards in duels, boosting their power and even casting spells to aid them. With hundreds of unique genetic talents and traits, Wizards can mix and match their pets in the Hatchery to create an almost infinite variety of unique creatures. Each newly-hatched egg inherits traits from its parents, creating new pets that manifest incredible powers and combat abilities. With talents ranging from common to epic, a pet’s potential is gradually revealed as it is trained by its Wizard!

The new Pet Pavilion in Wizard City offers several new vendors and services ranging from the Hatchery, pet and snack vendors, and new games for Wizards to train their pets and increase their abilities. These games are fun ways to grow pets from hatchlings to adults, increasing their prowess with each game you play. After each game, Wizards can feed their pets a tasty snack to help them grow stronger. The more the pet likes the snack, the more powerful they will become!

The highlight of the Pet Pavilion, however, is the Pet Derby -- a set of exotic, fantasy-themed courses where Wizards can test their mettle in a speed race to see which pet is the strongest. Wizards take the role of their pet, steering them between lanes and activating powers (like oil slicks and banana peels) to reach the finish line and claim their rightful spot at the top of the winner’s podium. Pets learn to avoid obstacles, run, swim, and thwart the other racers as you cheer them on to victory!

In addition to all the new activities in the Pet Pavilion, and just as in the real world, pets add life and joy to Wizard101. Wizards can now free their pets to roam and patrol their Castles. Seeing pets wander independently around player-owned Castles makes those customizable environments feel even more like home!

“We are always working to add depth and detail to the Wizard101 universe -- and with the Advanced Pets system, players will discover a whole new dimension to the game,” said J. Todd Coleman, vice president and creative director of KingsIsle Entertainment. “Hatching, training, dancing, swimming, racing -- we’ve added so much for pets to do, it’s practically a new game.”

In Wizard101, kids and families enter the magical world of Wizard City as student Wizards setting out to hone their Wizard skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

Wizard101 can be downloaded at www.Wizard101.com and offers free game play for as long as players choose. Players seeking access to premium areas and items may purchase pre-paid cards in participating stores or purchase a subscription or Crowns online. New worlds, activities, pets and Wizard clothing are periodically added to the game, creating an ever-changing world with new things to see and do.

Upcoming Wizard101 Expansions Include Seventh World and New Pet Capabilities
New world, advanced pet system and level cap increase included in two Wizard101 content updates

Plano, Texas--March 24, 2010 – KingsIsle Entertainment, creators of the award-winning massively multiplayer online game (MMO) Wizard101 is proud to announce details on two of the major content updates for 2010. An extensive Advanced Pet system is launching this spring and the world of Celestia is launching late summer. In addition to all new quests the Celestia expansion will also include an increased level cap and new secondary schools of magic.

Coming this spring, players will have the opportunity to hatch customized pets from millions of potential combinations. The Advanced Pet system will bring a new dimension of interaction within Wizard101 as players can race their pets in the expansive Pet Derby, participate in new pet-themed minigames, feed and train them, and use them as allies in magic duels. Players will be able to level their pets from an egg to ancient beings with incredible powers.

The new world of Celestia is inspired by Atlantis, and young Wizards will encounter new adventures and quests deep under the sea. Celestia also increases the level cap in Wizard101 from level 50 up to level 60, as well as introducing three new secondary schools of magic. Celestia will officially open in late summer. Starting in June players can undertake new quests to discover the secrets of this new world and begin to unlock the story behind Celestia.

“2010 is shaping up to be an incredible year for the students of Ravenwood School of Magic,” said J. Todd Coleman, Vice President and Creative Director for KingsIsle Entertainment. “Whether exploring the underwater kingdom of Celestia, or hatching and training pets to participate in the Pet Derby, every player–from the newest apprentice to the returning grandmaster–will find something compelling, engaging and fun.”

In Wizard101, kids and families enter the magical world of Wizard City as student Wizards setting out to hone their Wizard skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

Wizard101 can be downloaded at www.Wizard101.com and offers free game play for as long as players choose. Players seeking access to premium areas and items may purchase pre-paid cards in participating stores or purchase a subscription or Crowns online. New worlds, activities, pets and Wizard clothing are periodically added to the game, creating an ever-changing world with new things to see and do.

KingsIsle Entertainment Expands Executive Leadership Team
J. Todd Coleman Named VP and Creative Director; Josef Hall Named VP of Development

Plano, Texas--March 03, 2010 - KingsIsle Entertainment, the game development company behind the award-winning online game Wizard101, announced today the promotions of J. Todd Coleman to Vice President and Creative Director and Josef Hall to Vice President of Development. Mr. Coleman's role in the company has been expanded beyond Creative Director to include a Vice President title, with the added responsibility of production management and creative vision across all of KingsIsle's games. This includes future development of Wizard101, brand extensions and other MMOs in development. Mr. Hall’s role will encompass responsibilities across all aspects of development for Wizard101 and future KingsIsle properties. He will continue to contribute strong technical leadership as well as to design and production.

Joining KingsIsle Entertainment in 2005, J. Todd Coleman served as a key visionary in the creation of Wizard101 as well as the executive manager of the project from inception through launch. He owned the functional area of Wizard101 production: design, development, art, customer support and operations. His career in the gaming industry includes co-founding Wolfpack Studios, which was behind the MMO Shadowbane. Currently, Coleman is leading KingsIsle Entertainment’s second project as the executive manager.

Josef Hall was the co-creator of Wizard101 and previously the Senior Director of Software Engineering at KingsIsle. Hall is responsible for the technical implementation of all KingsIsle products. He developed the world-class systems that KingsIsle uses to build highly scalable client-server technologies to support millions of Wizard101 players. Before joining KingsIsle in 2005, Hall co-founded Wolfpack Studios with Coleman and was one of the key creative minds behind the MMO. In his new role Hall will take on responsibilities across all development and strategic direction of KingsIsle in addition to his technical leadership.

“Todd and Josef have been integral influencers behind the creation of Wizard101 and the ongoing innovation at KingsIsle Entertainment,” said Elie Akilian, CEO of KingsIsle Entertainment. “Their contributions and leadership in both the technical and creative aspects of our games have helped drive the success of our company and our people.”

Wizard101 currently has more than 5 million registered users. In the game, kids and families enter the magical world of Wizard City as student Wizards setting out to hone their Wizard skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

KingsIsle Entertainment Launches WizardBlox for the iPhone
KingsIsle Entertainment Debuts iPhone Game

Plano, Texas--February 11, 2010 - KingsIsle Entertainment, creators of the award-winning massively multiplayer online game (MMO) Wizard101, announced today the release of its first iPhone application, WizardBlox. The stand-alone WizardBlox application is based on the mini game Sorcery Stones from Wizard101.

WizardBlox is a fast paced spatial puzzle game for the iPhone that challenges players with ever increasing levels. As players advance, they will come across special blocks that create advantages and present new challenges. The game is available through the iTunes store free of charge.

Players of WizardBlox will also have the opportunity to win codes that can be redeemed for in-game items in the massively popular online MMO, Wizard101.

"WizardBlox for iPhone provides Wizard101 fans with a way to stay connected with the game world when they are on the go," said Todd Coleman, creative director of KingsIsle Entertainment. "It's a fun way to spend a few minutes that now provides players an opportunity to earn unique items in Wizard101."

In Wizard101, kids and families enter the magical world of Wizard City as student Wizards setting out to hone their Wizard skills, cast spells and summon powerful creatures to fight the forces of evil. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

Wizard101 can be downloaded at www.Wizard101.com and offers free game play for as long as players choose. Players seeking access to premium areas and items may purchase pre-paid cards in participating stores or purchase a subscription or Crowns online. New worlds, activities, pets and Wizard clothing are periodically added to the game, creating an ever-changing world with new things to see and do.

KingsIsle’s Wizard101 Community Raises $126,000 for Children’s Charities

Plano, Texas--Jan. 11, 2010 – Wizard101 players showed their strength as a community in benefiting two worthy organizations – Austin Children’s Shelter and Child’s Play. From Dec. 14 to Jan. 5, players were able to purchase an in-game riding mount, the “Meowmodon”, for approximately $15 with all proceeds from the sales going to the two charities. The $126,000 raised by Wizard101 players will be evenly distributed between the charities. The endeavor was the first for the award-winning, magic-themed massively multiplayer online (MMO) game.

Wizard101 selected the two beneficiaries – Austin Children’s Shelter and Child’s Play – to support the local Austin community as well as the global gaming community. Austin Children’s Shelter provides emergency shelter and care for abused and neglected children, and Child’s Play is a game industry charity dedicated to providing games and toys to children in hospitals worldwide. “Wizard101 fans have shown that there truly is strength in numbers,” said Elie Akilian, CEO of KingsIsle Entertainment. “We were thrilled to see the Wizard101 community band together to benefit these two great organizations.”

In Wizard101, kids and families enter the magical world of Wizard City as student Wizards setting out to hone their Wizard skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

Wizard101 can be downloaded at www.Wizard101.com and offers free game play for as long as players choose. Players seeking access to premium areas and items may purchase pre-paid cards in participating stores or purchase a subscription or Crowns online. New worlds, activities, pets and Wizard clothing are periodically added to the game, creating an ever-changing world with new things to see and do.

Wizard101 Unveils New Riding Pet to Raise Money for Children’s Charities
Sales of “Meowmodon” to support Child’s Play and the Austin Children’s Shelter

Plano, TX (Dec. 14, 2009) – Wizard101, the award-winning magic-themed Massively Multiplayer Online game (MMO) for kids and families, is giving players and their friends a unique way to support children this holiday season. The purchase of an in-game riding pet, the “Meowmodon”, will benefit the Austin Children’s Shelter and Child’s Play. The Austin Children’s Shelter provides emergency shelter and care for abused and neglected children and Child’s Play is a game industry charity dedicated to providing games and toys to children in hospitals worldwide.

The black and white Meowmodon resembles a large tiger and sells for 7,500 in-game Crowns per pet. For each pet sold, KingsIsle will donate the full amount (a retail value of approximately $15) to the two charities, divided equally. The Meowmodon is available for purchase through the in-game Crown Shop from December 14, 2009 through January 5, 2010.

“We have an opportunity to give back by tapping into the power of our Wizard101 community – our 5 million players can make a real difference to deserving children,” said Elie Akilian, CEO of KingsIsle Entertainment. “We chose these organizations because we wanted to support the communities that we are a part of – one located in the same city as our design studio and another with global reach, just like Wizard101.”

Wizard101 players enter the magical world of Wizard City as student Wizards setting out to hone their Wizard skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

Wizard101 can be downloaded at www.Wizard101.com and offers free game play for as long as players choose. Players seeking access to premium areas and items may purchase pre-paid cards in participating stores or purchase a subscription or Crowns online. New worlds, activities, pets and Wizard clothing are periodically added to the game, creating an ever-changing world with new things to see and do.

KingsIsle and Wizard101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.

Wizard101™ School House Rocks
WIZARD101™ Player Houses – Schools of Magic

This December, Wizard101 is introducing more housing options for its players. In addition to the houses based on the worlds of Wizard City, Krokotopia, Marleybone, Moo Shu and Dragonspyre, players can indulge their inner-decorator by purchasing a house based on one of the seven schools of magic. The houses’ décor reflects the magic schools of life, death, fire, ice, myth, storm and balance.

There are two purchasing options for the school houses. Players can buy their favorite school house for 10,000 Crowns or 100,000 in-game Gold. The two options ensure that the houses are available to all players.

Additionally, many more houses are currently in development for those who enjoy the ability to customize their personal space.

School of Magic houses will be available for purchase mid-December.

Wizard House Fast Facts:

1. Houses currently available include: Wizard City small and big island, Krokotopia small and big island, Marleybone small and big island, Moo Shu small and big island and Dragonspyre small and big island.
2. Seven additional school houses based on the seven schools of magic: life, death, fire, ice, myth, storm and balance.
3. School houses may be purchased for 10,000 Crowns (20 USD) or 100,000 in-game Gold.
4. School houses will be available mid-December.

Wizard101 Wins Prestigious NAPPA Honors Award

Plano, TX (Nov. 9, 2009) – Wizard101, a magic-themed Massively Multi-player Online game (MMO) for kids and families, was named an Honors Award winner in the 2009 National Parenting Publications Awards (NAPPA) Children’s Products competition. Full results were announced November 1, 2009, in more than 40 regional parenting magazines across the country and online at Parenthood.com. This distinguished award recognizes Wizard101 as a standout among software & video games available for children today.

Now entering its 20th year, NAPPA is a well-known name in the world of children’s learning and entertainment. Parents, relatives and those who work with children rely on NAPPA’s recommendation of high-quality toys and products that provide “smart fun,” good design, and grow with children’s ever-expanding interests and skills.

“NAPPA-winning products meet the most stringent criteria and are judged by nationally recognized industry experts, educators, reviewers and advocates in their fields,” says NAPPA Manager Barbara Smith Decker. “NAPPA has set the industry standard of excellence for two decades and is a much sought-after award. When parents see the NAPPA Honors seal on winning products, they’re assured of a topnotch fun and learning experience for their children.”

NAPPA judge Alex Chisholm said of Wizard101: “This multi-player online adventure game encourages social activity and collaboration among players. While other online fantasy games may be too mature for some kids, Wizard101 hits a nice balance among fun, adventure and competition as players are summoned to help save Wizard City.”

Wizard101 players enter the magical world of Wizard City as student Wizards setting out to hone their Wizard skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

About the National Parenting Publications Awards (NAPPA)
The National Parenting Publications Awards (NAPPA) were created in 1990 to review children’s products. It has since expanded into two divisions:
• Children’s Products – Toys & Games; Music; DVDs; Books & Magazines; Storytelling & Spoken-Word Recordings; Software, Video Games and Web sites.
• Parenting Resources – How-to Books, DVDs and Websites; Pregnancy, Childbirth and Postpartum products; Baby Gear, and Accessories; Nutrition & Fitness; Health & Skin Care; Childproofing & Safety; Gadgets and Products that make parenting easier and more fun.
NAPPA is recognized for its service to parents, having won the Parenting Publications of America’s Gold Award for Editorial Excellence. NAPPA is a program administered by Dominion Parenting Media, a division of Dominion Enterprises, and promoted in association with parenting publications across the United States and on the Web at Parenthood.com.

KingsIsle and Wizard101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.

Wizard101 Thanks Service Members on Veterans Day
KingsIsle Entertainment offers unique in-game gift to military players and their families

PLANO, TEXAS (Nov. 2, 2009) – In honor of Veteran’s Day, Wizard101, the magic-themed Massively Multi-player Online game (MMO), is recognizing active and non-active U.S. military personnel with a special item their characters can use in the game.

The “Sword of Valor” item code and redemption instructions will be emailed to eligible players who register by November 12, 2009, at: www.wizard101.com/game/promotions/veteransday. The sword is available to new and existing player accounts. There is no fee to register, download or play the game.

“We’ve heard from military families who use Wizard101 as an online meeting place for friends and family when deployed or posted overseas,” said J. Todd Coleman, creative director of Wizard101. “Coming from a military family myself, I know that military service affects the entire family. We want to recognize our players – both kids and adults – with a special Veteran’s Day gift.”

Wizard101 can be downloaded at www.Wizard101.com and offers free game play for as long as players choose. Players seeking access to premium areas and items may purchase pre-paid cards in participating stores or purchase a subscription or Crowns online. New worlds, activities, pets and Wizard clothing are periodically added to the game, creating an ever-changing world with new things to do and see.

Wizard101 players enter the magical world of Wizard City as student Wizards setting out to hone their Wizard skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

KingsIsle and Wizard101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.

Wizard101™ Mounts Fast Facts
Announced at the 2009 Austin Game Developers Conference

The next major new content being developed by KingsIsle Entertainment for Wizard101 is a series of Wizard Mounts that provide a fun, fast, and stylish way of getting around. Many different types of Wizard Mounts will be available with more to come in the future. Initially, four will be introduced: Brooms, Horses, Cats, and Dragons!

Wizard Mounts may be rented for a day or a week. They may also be purchased permanently. The one and seven day rental gives Wizards a chance to try out the mount and decide which one they want to own permanently. One day rentals add a 20% movement speed increase. Seven day rentals and permanent purchases add a 40% movement speed increase.

One day rentals may be purchased with in-game gold. Seven day rentals and permanent Wizard Mounts may be purchased with in-game gold or Crowns. All mounts may be purchased at the Crown shop (player user interface that will be available in October) or Zeke.

Wizard Mounts are expected to launch in October 2009.

Wizard Mounts Fast Facts:
• Four types at release: Brooms, Horses, Cats, and Dragons!
• Available in a variety of appearances that favor male and female styles.
• May be rented for 1-day or 7-days, or purchased permanently.
• 1-day rentals give 20% movement speed increase; 7-day and permanent purchases give 40% movement speed increase.
• May be purchased for in-game gold and Crowns from the new, upcoming Crown shop or Zeke.
• Available in October 2009.

Wizard101® Celebrates First Anniversary & Five Million Players
KingsIsle Entertainment finds success in family entertainment

PLANO, TEXAS (Sept. 10, 2009) – Wizard101, the magic-themed Massively Multi-player Online game (MMO), is celebrating its one-year anniversary this month. KingsIsle Entertainment, the maker of Wizard101, is proud to announce that during this time more than five million players from around the world have registered for the game. As part of the celebration, several decorations are being added to the game in September as well as a special surprise for all players.

Wizard101 combines the social interaction of online multi-player games with a parental control system that allows adults to restrict communications options for younger players, while allowing more freedom to older players. These safeguards, combined with the no-cost, downloadable distribution model have resonated with consumers looking for new ways to have fun on a budget.

“Quality family entertainment doesn’t have to be expensive,” said J. Todd Coleman, creative director of Wizard101. “The success of Wizard101 clearly shows that it is possible to produce a fun and challenging game that is both wallet-friendly and appropriate for all ages – and that it’s something people are looking for in these tough economic times.”

Wizard101 can be downloaded at www.Wizard101.com and offers free game play for as long as players choose. Additional worlds and in-game items can also be purchased through pre-paid cards or a monthly subscription fee. New worlds, activities, pets and Wizard gear are periodically introduced to the game, creating an ever-changing world with new things to do and see.

Wizard101 players enter the magical world of Wizard City as student Wizards setting out to hone their Wizard skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

KingsIsle and Wizard101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.

WIZARD101® Partners with Top Fansite to Reward Devotees & Build Facebook Fans
Wizard101 Central Online Ambassadors will Receive Exclusive Prizes

PLANO, TEXAS (Aug. 26, 2009) – Wizard101, the high-quality, downloadable, family-friendly MMO, has recruited members of the fan site Wizard101 Central (www.Wizard101Central.com) to drive enthusiasts to the game’s Facebook page. All Wizard101 Central members will be rewarded based on the number of new Facebook fans who join between today and Sept. 16, 2009.

Exclusive prizes based on the number of new Wizard101 Facebook fans, are:
• 25,000 fans = 2,500 gold
• 50,000 fans = Krokotopia Hammock housing item
• 75,000 fans = Danger Hound that comes with one Infection spell card

Facebook rules and regulations apply. Fans who are under 13 years of age can still partake in the exclusive gift by becoming a Wizard101 Central member. While too young to create a Facebook profile, they can still contribute by asking friends and family to become Wizard101 Facebook fans. To become a Wizard101 Facebook fan, visit www.facebook.com/wizard101.

KingsIsle and Wizard101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.

Wizard101 gift card distribution expands to include major retail stores

Plano, Texas - July 8, 2009 - KingsIsle Entertainment, Inc., creator of high quality, downloadable, family-friendly MMO’s, announces the release of Wizard101® prepaid gift cards in major retailers nationwide. Wizard101’s prepaid gift cards are available in $10 and $20 increments, depending on location, and include a limited edition in-game collectible pet that can protect and assist Wizards as they venture through spell-binding virtual worlds.

Earlier this year, Wizard101 launched their prepaid gift card program in all Rite Aid® and 7-Eleven® stores nationwide. After the program’s successful start, KingsIsle has expanded the gift card program to include distribution at the following retail outlets, with anticipated launch dates specified below.

1. Blockbuster® (Release date - June 29)
2. Best Buy® (Release date - July 15)
3. Wal-Mart® (Release date - July 27)
4. Toys “R” Us® (Release date - August 3)

“Wizard101’s prepaid gift cards provide young members of our growing community easier access to the game’s premium content and gives parents a fun, convenient gift that kids can enjoy for days,” said KingsIsle CEO Elie Akilian.

Prepaid gift cards provide players, especially those without a credit card, access to “Crowns” Wizard101’s in game currency. “Crowns” help players access new worlds and can be used to purchase virtual goods such as wands, treasure cards and advanced equipment for their characters.

Wizard101 players enter the magical world of Wizard City as student Wizards setting out to hone their Wizard skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by adults and enjoyable for families to play together. The game provides a safe online, virtual environment for kids to game together by offering special community chat levels and parental controls.

KingsIsle and Wizard101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.

Crafting system, Bazaar marketplace, and community features included in expansion

Plano, Texas - July 2, 2009 - KingsIsle today released the largest expansion to date for the online virtual world Wizard101® (www.wizard101.com). In addition to the lush new world of Grizzleheim, the expansion also introduces crafting to the game, as well as a Bazaar and several new community features.

"Crafting will introduce some amazing and really powerful new equipment into the game, including items that span multiple schools of magic," explains James Nance, Lead Designer of Wizard101. "Additionally, as Treasure Cards will be primarily created by crafting, it will encourage many Wizards to try their hand at crafting and trading cards with other players."

The ability to craft items will add a whole new dimension to Wizard101. Players will have the opportunity to craft literally hundreds of new items, including hats, robes, staves, furniture and Treasure Cards. First, Wizards will obtain crafting tables for their houses or dorm rooms, and then collect the recipes and reagents, or ingredients, necessary to make the new items through exploration, shopping, or defeating enemies. There are five tiers of advancement for crafters, and any player may choose to become a crafter, although many recipes and ingredients will be found in areas accessible only to subscribers.

In addition to Grizzleheim and crafting, players may now visit the new Bazaar in Olde Town where they may buy items sold by other players and sell items in exchange for gold. Run by a shrewd but fair trader named Elik Silverfist, prices for each item will adjust depending on how many of that item he has on hand, but Wizards will always get the best deal by visiting Elik.

New updates to community features also include grouping in which up to four players may adventure together across zones and communicate via their own chat channel. If one party member initiates a duel, a place is reserved in that duel circle for each member in the party. This expansion will also introduce open chat, an option available only to players over age 18 with a validated credit card.

Popular with families who like to play together or connect over distance, Wizard101 was designed with the safety of young players in mind and is enjoyed by millions of players of all ages. It is rated E10+ by the ESRB. Anybody with a Windows based PC can play the Free-to-Play areas of the game for as long as they like. Premium content is available by subscription or microtransaction. Wizard101 gift cards can now be found at more than 13,000 retail outlets nationwide. For details, visit https://www.wizard101.com/site/home2/wizard101/page_8ad6a404207fb2fd0120a1589af60841

Wizard101® Players Can Now Own and Decorate Their Own Virtual Castles and Lands

Plano, Texas--May 6, 2009 - While the real housing market may still be languishing, KingsIsle Entertainment has made the dream quite accessible for players of online virtual world Wizard101® (www.wizard101.com). A robust new housing system called Wizard Castles and Lands is being made live in the game today, enabling players to customize their own personal space. The new feature ranges from a dorm room to luxury private floating island villas that can be decorated inside and out, complete with blossoming cherry trees, sculptures and a car in the driveway.

"As with other aspects of Wizard101," said Wizard101 Director J. Todd Coleman, "we really wanted to make sure Castles and Lands was a feature all of our players could participate in from the very beginning."

Wizard Castles and Lands provide a whole new aspect to the all-ages game of wizarding adventure, card collecting, spell casting, mini-games and more. All players, including Free-to-play (FTP), start out with a dorm room at the Ravenwood School of Magical Arts with hundreds of decorating options from wallpaper to in-game trophies. Modest and luxury private Castles and Lands can be purchased with in-game gold, giving players a virtual space to invite their friends and showcase their Wizard101 style.

Beginning in the fantasy-inspired world of Wizard City, a turtle character named "Buxley Turtleton" is the Castles and Lands vendor who allows players to choose a type of Wizard City-themed house. Each world in the game will have a turtle character that sells the Castles and Lands which correspond to the world the player is in at that time.

Players can teleport to their own house or over to a friend’s house via their Friends List. Decorations can be obtained through many methods including in-game gold, PvP Arena Points, quest rewards, exploration, defeat of selected bosses, common or rare enemy drops and Crown (microtransaction) purchase. Features include:

1. Three tiers of housing: Dorm, Modest Private and Luxury Private
2. Two housing styles for each of five current worlds, beginning with Wizard City.
3. Over 1,000 decorative housing items such as plants, statues, wall hangings, columns, pictures, furniture and more.
4. Many variations, including more than 20 types of detailed wallpaper and flooring.

Popular with families who like to play together or connect over distance, Wizard101 was designed with the safety of young players in mind. It is rated E10+ by the ESRB. Anybody with a Windows-based PC can play the Free-to-Play areas of the game for as long as they like. Advanced content is available by subscription or microtransaction. Wizard101 gift cards can now be found at more than 13,000 retail outlets nationwide. For details, visit https://www.wizard101.com/site/home2/wizard101/page_8ad6a404207fb2fd0120a1589af60841

KingsIsle Extends Wizard101® Gift Card Program to Rite Aid® Stores

Plano, Texas - May 4, 2009 - Rite Aid® has joined KingsIsle Entertainment's newly launched gift card program for family-friendly hit virtual world game Wizard101® (www.wizard101.com). Prepaid Wizard101 gift cards in $10 and $20 increments began shipping to Rite Aid stores nationwide today.

"With the addition of Rite Aid, Wizard101 fans will now find gift cards in more than 13,000 retail locations nationwide," said KingsIsle CEO Elie Akilian. "More major retail outlets are set to join the program in the coming months."

Each card offers a limited edition collectible pet available upon redemption from one of four special sets: Protectors, Assistants, Adventurers, and Heroes. Pets from these sets will give players unique powers and spell cards. Beginning with Protectors, a new set will become available each month. Wizard101 gift cards are an affordable birthday gift or child reward, and a way to unlock new areas of the game or purchase in-game gear such as wands, treasure cards and holiday items. The gift cards at Rite Aid will offer collectible pets that are different from other retailers participating in the program. Cards are expected to arrive in Rite Aid stores over the course of the next week.

Popular with families who like to play together or connect over distance, Wizard101 is a game of wizardly adventure and card playing fun that was designed with the safety of young players in mind. It is rated E10+ by the ESRB. Anybody with a Windows based PC can play the Free-to-Play areas of the game for as long as they like. KingsIsle lets players choose subscription or microtransaction methods for advanced content. Family plan subscriptions are $6.95 per month and general subscriptions are $9.95. Micropayment zones give permanent access to particular streets or areas within the game for as little as a $1.

KingsIsle and Wizard101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.

Powerful New Spells and Training Point Buyback
Among New Features Live in Wizard101® Online Game

PLANO, TEXAS - April 13, 2009 - Online entertainment company KingsIsle Entertainment, Inc. today announced a Wizard101® (www.wizard101.com) game update with features that include powerful new spells, a Training Points Buyback system, and a Quest Helper.

Wizard101 is a mainstream massively multiplayer online (MMO) game that has attracted well over one million players. The new features now live in the 3D virtual world include:

New High Level Spells
For level 48+ players, a new spell card for each of the seven schools of magic is available through a quest, with a special surprise for those that succeed. See your professors to get started!

Training Point Flexibility
See Mr. Lincoln in Golem Court for buying back your training points with Crowns (Wizard101's micro transaction currency). With this new feature, Wizards may buy back the training points they used and spend them on different spell cards.

Quest Helper
Stuck on a quest? No more! Find help by going to your Quest Journal and highlighting the desired quest. The yellow arrow on your screen will guide you to your quest.

Player vs. Player Rewards
PvP Master Diego has new rewards, including a new pet, for those that excel in the Player vs. Player Arena.

Best Friends The Friends Panel now allows you to identify best friends and family members with a star in the Friends List. Click on a star next to a player name to select (favorite) or un-select (not favorite) other players. Best friends will rise to the top of the list alphabetically and appear in light purple.

Wizard101 was designed with the safety of young players in mind. The game contains no blood, and characters don't die if they are defeated in a duel of spells-they simply go to a safe area in the game to regain health. The game was awarded a 2008 Parent Tested Parent Approved Media Seal of Approval. Wizard101 is rated E10+ by the ESRB. Anybody with a Windows based PC can play the Free-to-Play areas of the game for as long as they like. KingsIsle lets players choose subscription or microtransaction methods for advanced content. Family plan subscriptions are $6.95 per month and general subscriptions are $9.95. Micropayment zones give permanent access to particular streets or areas within the game for as little as a $1.

KingsIsle and Wizard101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.

Powerful New Spells and Training Point Buyback
Among New Features Live in Wizard101® Online Game

PLANO, TEXAS - April 13, 2009 - Online entertainment company KingsIsle Entertainment, Inc. today announced a Wizard101® (www.wizard101.com) game update with features that include powerful new spells, a Training Points Buyback system, and a Quest Helper.

Wizard101 is a mainstream massively multiplayer online (MMO) game that has attracted well over one million players. The new features now live in the 3D virtual world include:

New High Level Spells
For level 48+ players, a new spell card for each of the seven schools of magic is available through a quest, with a special surprise for those that succeed. See your professors to get started!

Training Point Flexibility
See Mr. Lincoln in Golem Court for buying back your training points with Crowns (Wizard101's micro transaction currency). With this new feature, Wizards may buy back the training points they used and spend them on different spell cards.

Quest Helper
Stuck on a quest? No more! Find help by going to your Quest Journal and highlighting the desired quest. The yellow arrow on your screen will guide you to your quest.

Player vs. Player Rewards
PvP Master Diego has new rewards, including a new pet, for those that excel in the Player vs. Player Arena.

Best Friends The Friends Panel now allows you to identify best friends and family members with a star in the Friends List. Click on a star next to a player name to select (favorite) or un-select (not favorite) other players. Best friends will rise to the top of the list alphabetically and appear in light purple.

Wizard101 was designed with the safety of young players in mind. The game contains no blood, and characters don't die if they are defeated in a duel of spells-they simply go to a safe area in the game to regain health. The game was awarded a 2008 Parent Tested Parent Approved Media Seal of Approval. Wizard101 is rated E10+ by the ESRB. Anybody with a Windows based PC can play the Free-to-Play areas of the game for as long as they like. KingsIsle lets players choose subscription or microtransaction methods for advanced content. Family plan subscriptions are $6.95 per month and general subscriptions are $9.95. Micropayment zones give permanent access to particular streets or areas within the game for as little as a $1.

Wizard101 Finds Its Voice
KingsIsle adds voiceover, shared item banks for players

Plano, Texas--March 12, 2009-- Online entertainment company KingsIsle Entertainment, Inc. announced today that the first two worlds in Wizard101 (http://www.wizard101.com), which recently surpassed its one millionth player, will soon feature voiceovers in all quests, cinematics, and boss encounters. Wizard City and Krokotopia voiceovers will be implemented on March 16, with Marleybone, Moo Shu, and Dragonspyre to follow.

"The voiceovers add an amazing amount of personality and richness to the world" said J. Todd Coleman, director of Wizard101. "In particular, the seasoned voice of Merle Ambrose is very entertaining and in line with our vision for the Headmaster of Ravenwood."

Additionally, players will be able to share in-game items they collect between all the characters on their account. Items can be stored in the player's dorm room and used by any characters the player has created. Each account may create up to six characters. "When a boss drops a really cool item after a battle that is meant for a different School of Magic, players can now share it with another character that can use it," explained Coleman.

Wizard City will be wearing green in celebration of St. Patrick's Day, with special wands, staves, and a unique pet available from Pat O'Gold in the Shopping District.

Wizard101 has received high praise for its wide appeal. Dragonspyre, the recently-launched first major world expansion, continues the storyline in an ancient haunted world where players face challenging new battles and ultimately discover the truth about renegade Death Magic professor Malistaire Drake's sinister plans. Several Player vs. Player Arenas were also added where players can challenge each other in either Practice or Ranked duels, with up to four Wizards per team.

Wizard101'sfamily-friendly safety features include a collaborative play style, a chat system with many options and a character name selector. The game was awarded a 2008 Parent Tested Parent Approved Media Seal of Approval and has an ESRB rating of E10+.

Anyone with a Windows based PC (that meets the game's minimum specifications) and a high speed internet connection can play the Free-to-Play areas of Wizard101 indefinitely. KingsIsle lets players choose subscription or microtransaction methods for premium content. Family plan subscriptions are $6.95 per month and general subscriptions are $9.95. Micropayment zones give permanent access to particular streets or areas within the game for as little as a $1.

Wizard101 Rewards Millionth Registered Player
All Players Receive Special Surprise

PLANO, TEXAS—February 13, 2009— Online entertainment company KingsIsle Entertainment, Inc. today announced that over one million unique users have registered to play the highly immersive 3D virtual world Wizard101, just five months after its launch in September 2008. "The response has been absolutely overwhelming," says Elie Akilian, founder and CEO of KingsIsle. "We knew the game would appeal to families but we were surprised to see how well the game resonates with the hardcore set. The mechanics are a cross between a traditional Collectible Card Game and an old-school turn based Role Playing Game, and that makes us incredibly unique."

The company is marking this milestone by rewarding the millionth registered player with a free one year subscription to the game, and a statue with an interactive commemorative plaque featuring the Wizard's name has been placed in the Wizard City Commons.

As a special "thank you" all current and future players will receive 101 free Crowns automatically in their account. Crowns are used to purchase game areas and unique items. Several new items that cost less than 101 Crowns have been added to Wizard101 including a limited time commemorative Storm Beetle pet.

"When we created Wizard101, we knew we had something special," said J. Todd Coleman, the Director of Wizard101. "We're thrilled to see that so many people, young and old, agree with us. You can usually tell how well a virtual world is doing within the first few months of launch by how many realms they add or remove. We started with about a dozen and we've tripled since release."

Wizard101 has received high praise for its wide appeal. Dragonspyre, the recently-launched first major world expansion, continues the storyline in an ancient haunted world where players will face challenging new battles and ultimately discover the truth about renegade Death Magic professor Malistaire Drake's sinister plans. Several new Player vs. Player Arenas have also been added where players can challenge each other in either Practice or Ranked duels, with up to four Wizards per team.

This week Wizard101 unveils its special, limited-time content in celebration of Valentine's Day, including a special holiday-themed Piggle pet, and a selection of wands and staves. All items can be purchased with Crowns from a non-player character named Valentina, and all the items may also be obtained after successful battles throughout the game.

Wizard101's family-friendly safety features include a collaborative play style, a chat system with many options and a character name selector. The game was recently awarded a 2008 Parent Tested Parent Approved Media Seal of Approval and has an ESRB rating of E10+.

Anyone with a Windows based PC (that meets our minimum specifications) and a high speed internet connection can play the Free-to-Play areas of Wizard101 indefinitely. KingsIsle lets players choose subscription or microtransaction methods for premium content. Family plan subscriptions are $6.95 per month and general subscriptions are $9.95. Micropayment zones give permanent access to particular streets or areas within the game for as little as a $1.

Wizard101 Launches Dragonspyre and PvP in Wizard101

Plano, Texas - Jan 20, 2009 - Dragonspyre is a high level world that continues the storyline of online game Wizard101 (www.wizard101.com) beyond the Feudal world of Moo Shu populated by "Samoori" cows. The new environment, Dragonspyre, is an ancient haunted world where renegade Death Magic professor Malistaire has recently been spotted. Once an advanced militant society, Dragonspyre had an esteemed Academy rivaling that of the Ravenwood School of Magical Arts in Wizard City. It is a dark world where the inhabitants held a special interest in Fire Magic. Players will face challenging new battles, and ultimately discover the truth about Professor Malistaire's sinister plans.

Diego the unicorn is the gatekeeper to the new PvP Wizard Arena in Unicorn Way. Players can challenge each other in either Practice or Ranked duels, with up to four Wizards per team. Un-Ranked practice duels, free for all Wizard101 players, allow players to jump into an automatically formed duel or set up their own team and choose opponents. In Ranked duels, a robust matchmaking service matches Wizard101 subscribers with similarly ranked Wizards, and the winners of each duel are awarded Arena Tickets, redeemable for unique loot. Ranked duels will be an exclusive subscriber benefit for the first few weeks in the Wizard Arena. In mid-February, non-subscribers will also be able to participate in Ranked duels for Crowns. At the end of each quarterly Wizard Arena season, a top Duel Master will be named.

Wizard101 features spell-casting adventure and card style game play. The game’s family-friendly safety features include a collaborative play style, a chat system with many options and a character name selector. The game contains no blood, and characters don’t die if they are defeated in a duel of spells—they simply go to a safe area in the game to regain health.

The Entertainment Software Ratings Board has given Wizard101 a rating of E10+. Anybody with a Windows based PC can play the Free-to-Play areas of the game for as long as they like. Advanced content is available by subscription at the rate of $6.95 per month on the family plan and $9.95 per month for a general subscription.