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KINGSISLE ENTERTAINMENT LAUNCHES PIRATE101

PLANO, TEXAS (October 8, 2012) –Yo Ho, Ahoy and Avast! KingsIsle Entertainment today launched its second game Pirate101, the highly anticipated follow-up title to the massively successful Wizard101. The game enables players to take the helm of their very own pirate ship and explore a grand story of intrigue and mystery. The vast and breathtaking skyways of the Spiral are now open for adventure!

“The launch of Pirate101 is a significant event for KingsIsle,” said Elie Akilian, chairman and CEO of KingsIsle Entertainment. “It showcases our creative talent and our ability to develop and publish multiple compelling online family entertainment properties.”

“The overwhelming popularity of Wizard101 has raised the bar for our sophomore effort – and anticipation for Pirate101 has reached a fever pitch,” said J. Todd Coleman, vice president and creative director at KingsIsle Entertainment. “We believe that Pirate101 will be received with the same level of enthusiasm as Wizard101 and will establish KingsIsle as the clear leader in online family gaming.”

Today’s announcement marks the beginning of a seven day head start for paying Pirate101 members and Beta players. Free-to-play access for Pirate101 will begin on October 15.

Today also marks the beginning of retail availability for Pirate101 game cards across the United States. At launch, KingsIsle has partnered with GameStop to offer a variety of Pirate101 and Wizard101 game card options at point of sale. Anyone who purchases a Pirate101 game card from any retail partner will be eligible for head start access prior to October 15. More information about Pirate101 prepaid game cards can be found at https://www.pirate101.com/free_game/prepaid_game_cards.

“As part of our on-going effort to efficiently deliver new digital content in our stores, we are thrilled to partner with KingsIsle as they launch their second major title, Pirate101,” said Brad Schliesser, GameStop’s Director of Retail Digital Distribution. “Wizard101 cards are consistently some of the most popular game cards and customers who shop our stores will be able to use cash, gift cards and trade credit towards their purchase.”

About KingsIsle Entertainment, Inc.

KingsIsle Entertainment is a developer and publisher of high-quality online games for the entire family. KingsIsle games have received numerous honors, including the Parent Tested Parent Approved Media Seal and recognition by the National Parenting Publications Awards. KingsIsle’s first game, Wizard101, was named Best MMO of 2010 by Beckett Massive Online Gamer Magazine, Best Family MMO of the Decade by Massively.com and the #1 Best Family Game of 2009 by MMORPG.com. KingsIsle’s second MMO Pirate101 was voted MMORPG's Player's Choice Awards Game of the Year in 2012. KingsIsle is headquartered in Plano, Texas, and has a development studio in Austin, Texas. Information about the company’s games, which include core titles Wizard101 and Pirate101, can be found at http://www.kingsisle.com/corporate/products.

KingsIsle, Wizard101 and Pirate101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.

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