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August 8th, 2008

KingsIsle Entertainment Launches Open Beta Testing Phase for Wizard101

Beta Testers Find Virtual World Brings the Family Together For Shared Playtime

PLANO, TEXAS—August 6, 2008— Online entertainment company KingsIsle Entertainment, Inc announced the successful completion of closed beta testing for virtual world Wizard101. The final beta testing phase has now been opened to the general public at www.wizard101.com. Wizard101, which emphasizes magical adventure and card-collecting in an online 3D world of Wizards, is expected to officially launch within the next month.

“We more than doubled our anticipated beta audience for Wizard101,” said KingsIsle CEO Elie Akilian. “It turns out that the solid game mechanics and whimsical fantasy environment appeal even beyond the tween audience. We’ve had a great response from testers that included everyone from grandmas who play with a grandchild sitting in their lap to twenty-something traditional gamers.”

Wizard101’s collaborative play style supports an environment where players benefit from working together in adventure quests. A tiered chat system and pre-defined character name generator create a safe community for younger players while an Arena provides a spot for more traditional gamers to show off their player versus player spell-casting skills. As they adventure, players can upgrade their costume and magical accessories, adopt bizarre pets, solve puzzles and play mini-games. At launch, Wizard101 will be free to play, with advanced play content available by subscription.

KingsIsle had Wizard101 under development for three years before the beta period, which means testers experienced a very fully fleshed out game with detailed graphics, fantastic worlds and fully-functional game play. There has been an increasing online buzz about Wizard101. Testers, including those below from esteemed virtual community The Syndicate® have been saying things like:

“Wizard101 is a great game for the whole family, especially for kids. I watch my 6 year old AND my 14 year old laughing with each other instead of irritating one another, as brothers tend to do. I play right along side of my kids.”

“Having been a gamer for 30 years now, playing with my kids has to be the most fun I have ever had….They enjoy the ability to get many different spells and see all the amazing animations, and both are always wanting to start new wizards to try the others. I think the variety of schools and the spells that goes with them makes Wizard101 stand out over [other online games].”

Anyone with a PC who would like to join the final beta testing phase can now sign up at www.wizard101.com and instantly download and install the initial software to join the large cast of good, bad, and frequently silly in-game characters and other players. Beta testers play the game for free and provide feedback to the game’s creators leading up to the official launch.

About KingsIsle Entertainment, Inc.

KingsIsle Entertainment is a developer and publisher of high-quality online games for the entire family. KingsIsle games have received numerous honors, including the Parent Tested Parent Approved Media Seal and recognition by the National Parenting Publications Awards. KingsIsle’s first game, Wizard101, was named Best MMO of 2010 by Beckett Massive Online Gamer Magazine, Best Family MMO of the Decade by Massively.com and the #1 Best Family Game of 2009 by MMORPG.com. KingsIsle’s second MMO Pirate101 was voted MMORPG's Player's Choice Awards Game of the Year in 2012. KingsIsle is headquartered in Plano, Texas, and has a development studio in Austin, Texas. Information about the company’s games, which include core titles Wizard101 and Pirate101, can be found at http://www.kingsisle.com/corporate/products.

KingsIsle, Wizard101 and Pirate101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.

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